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From Hungary to Japan: How a Small European Company Found Its Primary Market in Japan
From Hungary to Japan: How a Small European Company Found Its Primary Market in Japan
Hungary, nestled in the heart of Europe, is known for its rich history, cultural heritage, and technological innovation. For Scriptide, a Hungarian-owned software development company, one might assume that its natural market would lie within Europe. Yet, its primary focus has become Japan, a country over 9,000 kilometers away. But how did this happen, and why Japan instead of other European countries?

Written by
Ariadne Mavrogenis
Last updated
JAN 01, 2025
Topics
#tech
Length
5 min read

Why Japan and Not Another European Country?
A Fateful Beginning
Economic Factors


Natural Alignment
Challenges of Working in Japan
- Language Barriers: The language barrier is perhaps the most prominent challenge. While only a small percentage of the population speaks English, most business communication happens in Japanese. This means that to communicate effectively, you often need a deep understanding of the local language and culture. At Scriptide, we've learned to embrace this by investing in Japanese speaking, tech-savvy people and focusing on building cultural knowledge to bridge the gap.
- Time Zone Differences: The time zone difference between Japan and Europe can feel like a challenge, especially when time-sensitive issues arise. However, we’ve found a way to turn this into an advantage. With a 7-8 hour difference, our team can often resolve issues overnight, so by the time the Japanese workday begins, solutions are ready and waiting. Of course, this requires flexibility, but it’s a system that has worked well for us.
- Slower Decision-Making: The decision-making process in Japan tends to be more thorough and, therefore, slower than in Europe or the U.S. While this can feel like a delay, it often leads to more considered and firm decisions. Once a choice is made, it’s rarely changed, which contributes to the stability and reliability of business relationships.
- Higher Entry Barriers: Entering the Japanese market requires a long-term commitment. The process of establishing relationships, understanding local business practices, and navigating regulatory requirements can be time-consuming and resource-intensive.
Cultural Compatibility
The Journey Ahead
Scriptide is a strategic technology partner specializing in the development of custom, complex B2B software solutions. We provide a comprehensive suite of services, including digital transformation, web and mobile development, and the integration of AI and blockchain technologies.
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